Is it just me?

Is your inbox being spammed by emails from people who address you as “Dear ###” – yet try to convince you that their IT skills can take your SEO to the next level?

Are you receiving LinkedIn messages about “awesome opportunities” from people who know nothing about you, your industry…or the concept of permission marketing?

Enough already!

I get that times are tough, but why are so many ignoring conventional wisdom about what works (and doesn’t) in our connection economy?

Now, more than ever, relationships matter.

Relationships always trump random-hits.

People like to do business with people they know and trust, or who are referred to them by people they know and trust.

Random viral harassment doesn’t work – in fact it is counterproductive.

Because if you spam me, or call me ###, we won’t be doing business together!


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